Fly BCPA to America / [Times Square]. Circa 1947. Offset lithograph poster. 72½x47½ cm, 28½x18¾ inches;
The British Commonwealth Pacific Airlines were formed in 1947, a joint venture between the Australian, New Zealand and British Governments. In 1954, the company was taken over by Qantas. Howland designed several posters for the company during their brief seven years of existence. When Times Square's famous neon sign advertising the Bond Clothing Store was erected in 1940, it was topped by another enormous neon sign advertising Wrigley's Gum featuring fish blowing bubbles (depicted here). The Wrigley's portion was removed in 1948 and replaced by the Bond Clothing Store's waterfall by Douglass Leigh.
![KEITH HOWLAND (1925-2004) Fly BCPA to America / [Times Square]. Circa 1947.](https://catalogue.swanngalleries.com/full//586\821586.jpg)
